The spot centers around a single male character who appears frozen in place—perfectly centered in frame—while the world around and behind him is in motion. Visually, his body is split into three sections: head, torso, and legs. Each of these “zones” exists in a different environment, representing physical and emotional disconnect.
“THE MIDDLE” CAPTURES THAT UNIVERSAL FEELING OF IMBALANCE—AND THE QUIET POWER OF GETTING BACK TO CENTER—WITH A FORMAT THAT’S BOTH MEMORABLE AND OWNABLE TO RESTORAFIBRE.
Concept Agency: Mouse
Production Agency: OLIVER
ACD (Production) : Candice Bentham
Director: John Poliquin
Client: Bayer
Production House: Mad Ruk
