RestoraFIBRE
The Middle Broadcast Commercial
RestoraFIBRE is a prebiotic fiber supplement, often sold alongside RestoraLAX, containing naturally sourced inulin to support digestive health, promote regularity, and provide gentle constipation relief.
Art Direction // Post Production // Display Ad Creation
ASK
Bayer is developing a new campaign for RestoraFIBRE which they want to test and optimize. The main goal of the campaign is to drive non-category user trial by establishing RestoraFIBRE as more than just a way to get the fibre you know you need, it also helps maintain overall digestive health.
CREATIVE APPROACH
We’re bringing “The Middle” to life through a visually inventive, performance-driven spot that allows us to take something people often avoid talking about—gut discomfort—and present it in a way that’s visually engaging, relatable, and emotionally satisfying. It captures that universal feeling of imbalance—and the quiet power of getting back to center—with a format that’s both memorable and ownable to RestoraFIBRE.
Banner AdsPost Production we pinpointed high-value audiences and use targeted banner ads to highlight RestoaFibre’s key benefits in a way that resonates with each group.
PERFORMANCE HIGHLIGHTS
Creativity that actually preforms
During testing, “The Middle” showed modest gains across most KPIs, with the strongest lifts in brand recall and brand interest.
Following the broadcast, brand interest among the broader audience rose significantly, with both brand interest and purchase intent continuing to place in the top 20% of the benchmark database.
Concept Agency: Mouse
Production Agency: OLIVER
ACD (ART) : Candice Bentham
Director: John Poliquin
Client: Bayer
Production House: Mad Ruk