“The Middle” captures that Universal Feeling of imbalance—And the quiet power of getting back to center—with a format that’s both memorable and ownable to Restorafibre.

The spot centers around a single male character who appears frozen in place—perfectly centered in frame—while the world around and behind him is in motion. Visually, his body is split into three sections: head, torso, and legs. Each of these “zones” exists in a different environment, representing physical and emotional disconnect.