Our aim was to weave a visual and emotional tapestry that resonates deeply with viewers. By capturing the warmth of everyday interactions and the subtle beauty of Ordinary Moments, we highlight the relief and joy that claritin provide.
Our narrative subtly highlighted these everyday allergens, not as the focus, but as the backdrop to the stories. The floating dust particles in the sunlight, the pollen from the flowers, and the fur of the playful dog—all serve as reminders of the unseen obstacles that Claritin helps to overcome.
Agency: Oliver Agency
ACD: Candice Bentham
Director: Jonah Haber
Client: Bayer
Production house: Steam
