Claritin
Allergy Season Broadcast Commercial
Reimagine current Canadian Claritin 0:15 TVC spot to support US campaign & modernize the brand, in order to break through and further reinforce why Claritin is the go-to product for non-drowsy, indoor allergy relief.
Creative Concepting // Client Pitching // Art Direction // Post Production
ASK
The occasions and scenarios should feature common indoor allergens—animals, pollen, and dust—but authentically resonate with our target audience. To support the “Be Like” campaign, they should be realistic, everyday occasions that capture an emotion or feeling.
CREATIVE APPROACH
Our aim was to weave a visual and emotional tapestry that resonates deeply with viewers. By capturing the warmth of everyday interactions and the subtle beauty of Ordinary Moments, we highlight the relief and joy that claritin provide.
Our narrative subtly highlighted these everyday allergens, not as the focus, but as the backdrop to the stories. The floating dust particles in the sunlight, the pollen from the flowers, and the fur of the playful dog—all serve as reminders of the unseen obstacles that Claritin helps to overcome.
Agency: Oliver Agency
CD: Hayley Collins (Reynolds)
ACD: Candice Bentham
Director: Jonah Haber
Client: Bayer
Production House: Steam
