OUR AIM WAS TO WEAVE A VISUAL AND EMOTIONAL TAPESTRY THAT RESONATES DEEPLY WITH VIEWERS.

BY CAPTURING THE WARMTH OF EVERYDAY INTERACTIONS AND THE SUBTLE BEAUTY OF ORDINARY MOMENTS, WE HIGHLIGHT THE RELIEF AND JOY THAT CLARITIN PROVIDE.

Final Spot

Our narrative subtly highlighted these everyday allergens, not as the focus, but as the backdrop to the stories. The floating dust particles in the sunlight, the pollen from the flowers, and the fur of the playful dog—all serve as reminders of the unseen obstacles that Claritin helps to overcome.

Agency: Oliver Agency

ACD: Candice Bentham

Director: Jonah Haber

Client: Bayer

Production house: Steam

In everyday indoor environments, allergens like dust, pet dander, and pollen can disrupt the simple joys of life. These tiny particles, often invisible to the eye, can cause discomfort and irritation, robbing people of the moments that bring them happiness.