You know those moments, when the sun’s shining and you’re with the people you love — laughing, playing, living.

Sometimes it’s not until you look back that you realize those are the moments you never want to end.

So let's bask in them.

Stretch them out to the fullest.

Make one more memory.

Have one more laugh.

Get one more moment with the #1 most trusted sun care brand.

Coppertone. The one for sun.

Launching in Q1 2024 to mark the start of sun season, Coppertone Face introduces a new level of facial protection designed to empower everyone to confidently embrace the sun. Built on the belief that the sun fuels our wellbeing and brings people together, the campaign celebrates the joy of shared outdoor moments—while ensuring unbeatable protection that lets everyone fully enjoy their time in the sun.

The integrated content rollout includes a dynamic mix of 64 total video assets, spanning digital, social, and TikTok formats, as well as a robust suite of static and motion visuals. These include 15 YouTube and social masters, 7 TikTok masters, and 42 video adaptations across lengths and platforms, culminating in a :30s manifesto edit.