Pitch Idea
Pitch Idea
ASK
Create an epiphany that Flintstones Vitamins is not only the children’s vitamin of her generation, but still the best choice to nourish her kid today.
CREATIVE APPROACH
Trust in Nostalgia Millennial mothers seem to find their way back to more familiar brands from their own childhoods.
GET Millennial moms who become nostalgic when seeing childhood brands.
TO Reconsider Flintstones Vitamins for her kids while reassuring her it’s the right choice because they have both gummies and chewables, including a MV + Iron.
BY Reminding moms the feeling they had when taking or seeing Flintstones Vitamins, while creating a new connection between mother and child from shared experiences.
Flintstones
Flintstones For the Next Generation! RFP Pitch Work
With Flintstones, we have something not many brands can claim: a foundation of cherished characters, colors, quotes, and memories. Many brands try to manufacture nostalgia—with us, nostalgia is part of the DNA. It goes hand-in-hand with the trust that we've built over the past 50 years as a core component in family homes. #1 Pediatrician recommended. #1 in your hearts.
Creative Concepting // Client Pitching // Mockup Development
THE TARGET: THE PRAGMATIC MILLENNIAL MOM
The Flintstones mom is a pragmatist with a solid foundation of knowledge in nutrition who wants to feel reassured that she is doing her best to fill the gaps in her child’s nutritional needs.
:15s The Multigenerational Multivitamin Script
We rewind the clock and start the scene in the 80s. It’s Saturday morning and a mom and daughter are in the kitchen getting ready for breakfast.
The mother grabs a box of cereal from the pantry as the child turns on the tv to her favourite show. The theme song to Flintstones starts:
DAUGHTER VO (MILLENNIAL MOTHER) : Yeah!!! Yabba-dabba-doo!
The mother turns back to the pantry. She grabs a bottle of Flintstones Vitamins, tapping one into her hand and playfully handing it to her daughter.
MOM VO (BABY BOOMER) : Are you ready for Freddie?
The daughter takes the vitamin from her mom. Upon doing so, the camera zooms into focus on the vitamin, spinning and transitioning into a future scene. We are now in 2023, seeing the same scene played out with different—but similar—actors.
MOM VO (MILLENNIAL MOTHER) : Are you ready for Freddie? Yabba - dabba- doo
Viewers now realize the mother of 2023 is the child of the past, passing on traditions as she passes the Flintstones Vitamin.
SUPER: Flintstones the multigenerational multivitamin
Genuine, wholesome and cinematic, the OLV will set the nostalgic tone by portraying how consistent Flintstones Vitamins has been in the lives of millennial moms.
