HydraSense
Eye’s Drier DOOH Campaign
Mass Reach—delivering top-of-Mind awareness of Hydrasense Eye drops, with the aim of reaching those with Dry Eyes interested in trying new products. Using an 8-Month Digital Out-Of-Home campaign from march to October promote the Hydrasense eye portfolio.
Creative Concepting // Client Pitching // Display Ad Development // DOOH
DOOH CREATIVE APPROACH
Consumers know hydraSense for their iconic vista and logo—so let’s strategically use dayparting to optimize our messaging and convey the most relevant information throughout their daily journey.
Subtle changes to the hydraSense vista will reflect the time of day—morning, afternoon, and night—creating a dynamic skyline. The copy will remain on frame as a dolphin animates, jumping near it. Finally, the product pack appears on screen alongside the pack name and claim.
