Mass Reach—delivering top-of-Mind awareness of Hydrasense Eye drops, with the aim of reaching those with Dry Eyes interested in trying new products. Using an 8-Month Digital Out-Of-Home campaign from march to October promote the Hydrasense eye portfolio.
Idea: Consumers know hydraSense® for their iconic vista and logo—so let’s strategically use dayparting to optimize our messaging and convey the most relevant information throughout their daily journey.
Visual: Subtle changes to the hydraSense® vista will reflect the time of day—morning, afternoon, and night—creating a dynamic skyline. The copy will remain on frame as a dolphin animates, jumping near it. Finally, the product pack appears on screen alongside the pack name and claim.
