The designs are inspired by a deep understanding of the target audience’s experience with dry eyes—both the physical discomfort and the emotional impact. The goal is to provide thoughtful, effective solutions that truly make a difference.

Idea: Consumers know hydraSense® for their iconic vista and logo—so let’s strategically use dayparting to optimize our messaging and convey the most relevant information throughout their daily journey.

Visual: Subtle changes to the hydraSense® vista will reflect the time of day—morning, afternoon, and night—creating a dynamic skyline. The copy will remain on frame as a dolphin animates, jumping near it. Finally, the product pack appears on screen alongside the pack name and claim.

MASS REACH—DELIVERING TOP-OF-MIND AWARENESS OF HYDRASENSE® EYE DROPS, WITH THE AIM OF REACHING THOSE WITH DRY EYES INTERESTED IN TRYING NEW PRODUCTS.

USING AN 8-MONTH DIGITAL OUT-OF-HOME CAMPAIGN FROM MARCH TO OCTOBER PROMOTE THE HYDRASENSE® EYE PORTFOLIO.