THE GOAL SUPPORT THE LAUNCH OF EUCERIN FACE IN THE US WITH AN OWNABLE CAMPAIGN THAT CREATES MEANINGFUL DIFFERENTIATION FROM EUCERIN SKIN, MODERNIZES THE BRAND, AND ENCOURAGES CONSUMERS TO ADOPT A EUCERIN FACE ROUTINE.
OUR MANIFESTO
We spend a lot of time looking in the mirror.
Literally, and figuratively, we study ourselves. We come to realize that our face isn’t how we look—it’s who we are.
The skin of our face is imbued with history and future; meaning and inspiration; color and texture.
Lines, and freckles, and scars. Blemishes and idiosyncrasies.
Our face tells our story. And every story is different.
Our face is the gatekeeper between us, and the world.
We want a partner who can help – through science, and experience, and empathy, and magic— inspire confidence, joy, and love when we look in the mirror.
Because united, we can change the way we face the world.
No two people are the same, and no two faces are the same. Our skin tells the story of our individual lives - written by texture, coloring, markings, lines, freckles, and more...
FACE FIRST
We need a partner in face care who understands that while putting our faces first is universal... our individual needs are not.
Eucerin has the credentials to be that partner.
As a premium product with key category differentiators, “face first” is our promise, priority, and unwavering commitment.
Across a wide spectrum of face types, textures, and tones, we’ll show exactly how we show up for you—the individual you— every day with an RTB-driven campaign all about putting your face first.
SOCIAL ACTIVATION
Let’s celebrate your face, it’s uniqueness and individuality to who you are.
Through Tik Tok we will create a filter that zooms into users skin and highlights the different layers that make them who they are.
Users will have the ability to tag Eucerin in the post and be given the opportunity to become a spokesperson for the Face First campaign.
We can promote the filter by partnering with beauty/ skin-fluencers who have been advocates for their own unique looks/skin–
YOU-CERIN REGIME BOXES
Let’s reward those who want to put their face first, with limited edition YOU-cerin self care boxes.
Eucerin will partner with top dermatologists to create a user friendly questionnaire. The questionnaire will ask users questions about their skin/skincare routine and determine the best regimen for their individual needs.
Users who submit their answers will be gifted a curated YOU-cerin box with travel size versions of the face line products and a step by step guide to achieving their perfect skincare regime with Eucerin Face.* e been advocates for their own unique looks/skin–
