New Business Pitch
New Business Pitch
New Business Pitch New Business Pitch
The Goal support the Launch of Eucerin Face in the U.S with an ownable Campaign that creates meaningful differentiation from Eucerin Skin, modernizes the brand, and encourages consumers to adopt a Eucerin Face Routine.
OUR MANIFESTO
We spend a lot of time looking in the mirror.
Literally, and figuratively, we study ourselves. We come to realize that our face isn’t how we look—it’s who we are.
The skin of our face is imbued with history and future; meaning and inspiration; color and texture.
Lines, and freckles, and scars. Blemishes and idiosyncrasies.
Our face tells our story. And every story is different.
Our face is the gatekeeper between us, and the world.
We want a partner who can help – through science, and experience, and empathy, and magic— inspire confidence, joy, and love when we look in the mirror.
Because united, we can change the way we face the world.
We need a partner in face care who understands that while putting our faces first is universal... our individual needs are not. Eucerin has the credentials to be that partner. As a premium product with key category differentiators, “face first” is our promise, priority, and unwavering commitment.
Across a wide spectrum of face types, textures, and tones, we’ll show exactly how we show up for you—the individual you— every day with an RTB-driven campaign all about putting your face first.
SOCIAL ACTIVATION Let’s celebrate your face, it’s uniqueness and individuality to who you are. Through Tik Tok we will create a filter that zooms into users skin and highlights the different layers that make them who they are. Users will have the ability to tag Eucerin in the post and be given the opportunity to become a spokesperson for the Face First campaign. We can promote the filter by partnering with beauty/ skin-fluencers who have been advocates for their own unique looks/skin.
Even though we didn’t secure the long-term business, we collaborated closely with the client team to produce multiple online video (OLV) assets, social content, and still photography for their 2023 campaign—supporting the successful launch of their new face care line.
